About Me

Thank you for investing your time to check out my website.

My name is Mladen Švraka and I’m based in Zagreb, the capital of Croatia. If you are not sure how to pronounce my name correctly I would be happy to teach you.

Let me share a few details with you about my background and explain why I decided to focus on working with Zoho solutions. If you will have any further questions about me feel free to get in touch.

So far I’ve helped over 100 clients to get the most out of their Zoho CRM and various integrations with other Zoho and 3rd party applications. Besides being a Zoho Consultant I’m also a Zoho One subscriber who uses multiple Zoho apps to run my own business.

Along with gaining practical experience on client projects I invested in official training delivered by Zoho’s own trainers and official Zoho product certifications. Currently, I have Zoho product certifications for CRM, Desk and Books.

Zoho CRM Certified Administrator

Zoho Desk Certified Associate

Zoho Books Certified Associate

I have taken official Zoho training for the apps listed below.

Zoho Analytics

Zoho Books

Zoho Campaigns

Zoho CRM

Zoho Expense

Zoho Desk

Zoho Inventory

Zoho Projects

Zoho SalesIQ

Zoho Social

Zoho Subscriptions

Zoho Surveys

As many of my clients are Zoho One subscribers I have working experience with the following applications.

Zoho Cliq

Zoho Creator

Zoho Forms

Zoho Flow

Zoho PageSense

Zoho Vault

Zoho WorkDrive

Zoho Connect

Before making a career shift to work as a Zoho Consultant,  I’ve worked in various sales positions for over 10 years in different IT companies including Hewlett-Packard and Cisco. During that time I earned my MBA degree in International Business. While working in sales I’ve been exposed to different CRMs as a user including Zoho, SFDC, Oracle, Microsoft and a few custom ones.

I decided to make a shift from sales to consulting with a focus on Zoho after successfully deploying Zoho CRM in multiple companies. During the same time, I also gained important insights regarding the business benefits of integrating various Zoho and third-party apps. I started as a full-time Zoho Consultant with a goal to help companies optimize their business processes and grow their business.

When starting to work with cloud apps I took coding classes and learned the fundamentals of frontend and backend development. Even though I wouldn’t go so far to call myself a software developer this knowledge enables me to work more effectively with developers and deliver more value to clients. I have basic coding knowledge in Zoho Deluge, HTML, CSS, JS, PHP and MySQL.

While I’m happy to assist and welcome all types of client projects for implementation, integration, training and support on Zoho and other apps in my portfolio my ideal clients fit the basic criteria below:

Looking for a long term business relationship;
Have up to 250 employees who would be using Zoho apps;
Based in and between time zones UTC -6 and UTC +2; and


Outside Of Work

I am a husband and father
I am a martial arts enthusiast who trains recreationally a few times I week to keep my body and mind in shape
I am an amateur guitar player who enjoys listening to live music
I practice a plant-based diet and am on a never-ending journey to learn more about nutrition
I dream of having my own farm in the future and will agree that may sound a bit silly but ask me about in 5 years about my farm and I hope the answer will surprise you

If you need help with the cloud apps in my portfolio and think that we would be a good fit I would be happy to hear from you to discuss further. Please feel free to contact me.